There are many reasons why people love blogs, the most important of which is that they are written by their peers, rather than for-profit corporations.
Bombarded with biased ads and opinions from everywhere, people read blogs because they want to know what real people think about change. Just tell your readers what you think, put your ideas in a short, clear and concise format, and you’ll create a successful blog on the ground in no time!
This article explains how you can improve your writing to create engaging blog posts and articles that will keep your followers coming back for more.
The first prerequisite for a compelling blog is finding the right topics to discuss. This is tricky, as the topics you choose should be fun, engaging, and fresh, but not straying too far from the business profile you’re promoting with your blog post. Feel free to try different topics and find out how it works, but the best place to start is a topic closely related to your business and interesting enough to trigger a reaction.
There are so many themes to choose from and almost every specialty has a golden theme that never ages, so take advantage of that as much as possible. If you can’t find something of value, try thinking of a topic of your own. Being an innovator is always helpful when it comes to blogging, so don’t be afraid to go that far; readers will appreciate this effort. And when you feel like you’ve run out of ideas, do your research without the Internet instead of connecting to the Internet. This increases your chances of inventing something new and interesting.
Once you determine the things you will cover in your blog articles, the next step is to point the article in the right direction. The introductory section of your blog post or “hook” plays a huge role in keeping readers and making a good impression, so focus on making this segment as consistent and engaging as possible. You’ll need to keep things nice and short in this step, so one or two paragraphs should suffice to put together a summary of your blog post. Practice makes perfect, so improve your introductory paragraph writing style so you can always find a structure strong enough to make all your readers bite down and want to read the rest.
A trend worth trying might be to give your audience something about your business every time they talk about your business proposition. Whether you sell products or services, you can back up each phrase with measurable information (questionnaires, market reviews, news, and case studies), and anything that can provide value. Try to make it look less like you’re advertising, offering insider tips and advice. This change in perspective should greatly improve the sales potential behind your blog post and comment.