With this rapid growth in the use of smartphones, there is no doubt that we will see more and more mobile applications in the coming years.
This makes it very important for everyone in the mobile app industry to learn more about the tools they can do for a comprehensive marketing strategy. Once the app is created and launched, its success largely depends on how well it is marketed. However, you don’t need a big budget to market your app. There are several cost-effective ways to market your apps and draw attention to them in a crowded market.
Make It Unique: First of all, to be successful in the mobile app world, you need to do something that constantly excites and improves users. Create a unique and well thought out app that adds value.
Be different from your competitors. Remember, whatever idea you have for a new app, someone has probably already thought about it, and maybe even created something along those lines. So even if you can’t make a product that does something different, make sure you do it differently.
Pick a good name: Once you have an app ready, pick a good (and proper) name for the app that will make it stand out in a crowded market. The name must be unique and have a good memory.
Using social media: Social media is one of the most effective and low-budget ways to promote your app. This can work very well if you have a specialized product. Communicating with your audience can be a great way to increase your customer base.
Platforms like Facebook, LinkedIn, and Twitter are great places to start. Since it is frequently accessed through mobile devices, it is a great way to increase your customer base. One should seek to constantly increase their followers on Facebook, Twitter and other social media platforms through their activity and also keep users engaged at the same time.
Create a YouTube video: In addition to using social media, developers also use YouTube to market their apps. In many cases, it works very well. YouTube not only helps you show your product to your audience, it is also a vehicle for your application to go viral.
Public Relations – Build relationships with bloggers and journalists / editors covering your field. Send friendly and personal press releases and emails to build trust and rapport. Recommend that they give your app a try and get excited about it as is. Influencers who write about your app will make users feel and pay attention. Talk to editors / journalists and stay in touch with them, especially during the working hours of the year such as Christmas, Summer, Valentine’s etc.
Create a great landing page – Your website should look professional, but that doesn’t mean you spend a lot of money on it. The quality of your website will give people an idea of what kind of quality they expect from your application, so if your website is rushed and rough, your audience won’t expect much from your application. Once the website is ready, link it to your social media accounts. Also, use some SEO techniques to increase the visibility of your website.
Traditional Marketing: Using the primary marketing medium, such as television media ads, can give you great results. In promoting your application. Similarly, the use of print ads in specialized magazines and newspapers increases brand awareness and recovery. Run, track and measure mobile advertising campaigns using mobile advertising networks, as well as place some ads on carefully selected pages and blogs relevant to your application. Test mobile video ads, animated banners, and rich media, and analyze your conversions to see what offers the best results.