Google AdSense is a contextual advertising system designed to allow small businesses and individuals to make money from their website. Contextual ads serve ads based on the surrounding content available on a specific web page. If your small business website has an article about laptops, for example, ads related to this topic will show in Google AdSense blocks on your page. Google AdSense revenue can vary greatly based on a number of factors. By implementing some optimization tips, you can increase these gains over time.
Table of Contents
Since AdSense earns money every time a website visitor clicks on an ad, the revenue will be low if the website traffic is low. Increase your website traffic with online tools like free classified websites, search engine listings, and local directory listings to help you increase your overall AdSense earnings on your website. Offline marketing tools also help increase traffic – print your company’s website address on business cards and brochures, for example, and incorporate it into any of your newspaper, television, and radio advertising campaigns.
Google AdSense displays ads based on the type of content your business offers on your website and the main textual content that is important. If your website contains pages full of photos, videos, and other multimedia elements, AdSense may not be able to determine the subject of that page, nor will it be able to determine the appropriate ads to display. Combine a large amount of text material in the form of alternative photo tags, annotations, video or multimedia summaries, and articles on a displayed topic to ensure that AdSense displays relevant ads for your website.
According to the AdSense optimization tips provided by Google, the placement of AdSense blocks plays an important role in optimizing the generation of income. Internet users often scan a web page instead of reading it, so their eyes are naturally drawn to certain areas of the page. The top of a website’s page, the part that is visible without having to scroll down, is known as the “visible part of the page.” This site is a great place to place an ad because a higher percentage of your website visitors are more likely to see and click on ads in this area. Google makes several recommendations for placement strategy, depending on the type of website your business offers AdSense. A blog can, for example, improve revenue by placing ads in slightly different locations on the discussion board.
Use the provided Google creative design tools to customize the way your AdSense blocks appear. In most cases, combining AdSense ads with the look of your website will yield the best revenue increases. Design ads to have the same background color as your website, and specify text and URL colors that match the text as well as link colors on your site so that the ads appear as if they were just additional relevant content.
Use the channel tracking features in your AdSense account to track ad performance. Google provides URL tracking and custom channel tracking. Tracking a URL helps you identify which pages or sections of your website are earning the highest revenue as well as underperforming pages. Custom channels are useful for determining the best or worst ad placements on each page. Custom channels can be created to compare the performance of an ad in the fold versus another ad at the bottom of the article pages.