Suppose you want to buy a product from an online store but the page takes too long to load! Would your first impression be very positive?
Otherwise, you should know that your customers will think the same way when your website takes longer to load. According to a recent survey, every second of delay in page load time leads to more than 15% drop in customer satisfaction aspect. Additionally, it has an impact of about 11% decrease in page views along with a loss of approximately 7% in business conversions.
Therefore, you can easily understand how important it is to load your website earlier to maintain success in today’s tough business market. Below is a list of four smart tips that can increase your website loading speed effectively.
# 1 Reduction of HTTP requests
The website consists of various elements, such as images, scripts, style sheets, flash and more. Yahoo recently conducted a survey and concluded with a report that these different parts of a web page consume approximately 80% of the page load time. Each element creates an HTTP request. Therefore, it is easy to understand that the more items you have, the longer it will take to load. Here are some smart tips that can definitely improve the loading speed of your website.
Try using CSS if possible, instead of images.
Simplify the numbers of the elements on the web page.
Minimize hyphens. If possible, place all texts at the bottom of the page.
Combine multiple style sheets into one specific sheet.
# 2 Enable browser caching
According to research, approximately 45% -60% of all daily website visitors come to a website with a clear cache. Therefore, for first-time visitors, you must design the site so that it loads faster. Most importantly, pay particular attention to enabling the browser cache so that you can reduce the page load time for subsequent visits.
# 3 enable compression
Compression is an effective technique for compressing large files. To make your website faster, this is an amazing solution. Enabling compression will help reduce the bandwidth of the web page, resulting in a reduced HTTP response. If you are looking for some effective tools to get the job done, there are many options like Gzip available in the market.
If you want to implement this Gzip format, you must use the built-in routines or call an external module. According to Yahoo’s research, enabling compression can definitely reduce download time by almost 70%. Today, almost 90% of all internet traffic goes through these Gzip compatible browsers. So this is really an interesting option to increase the speed of your website.
# 4 Get rid of unnecessary additions
We install plugins so that we can do some tasks easily and efficiently over time. However, the browser full of many plugins is really unacceptable! Incremental plugin installations not only slow down the website, but also cause many security issues. Most importantly, it can cause technical difficulties with system crash. So how can this problem be overcome?
You should carefully check and identify all those plugins, which you no longer use but are still installed in your browser. It is wise to get rid of all these unnecessary and unused additions. Select one by one, disable it and check the server performance. In this way, you can understand which plugins are affecting or slowing down your site.
Apart from all the aspects mentioned above, there are some other critical points that require your attention.
Reduced server response time.
Reducing the number of redirects.
Try to improve CSS rendering.
Use the optimized images on your website.